“It’s actually a bit of both,” he told GamesBeat. To start, we asked Sommestad whether King is thinking about bringing back lapsed players or whether the company wants to focus on attracting people who have never installed a Candy Crush game before. With those doubts in mind, GamesBeat caught up with King’s Candy Crush franchise boss Tjodolf Sommestad. It could potentially dilute the brand or overwhelm the most loyal players. If Jelly can reproduce a similar level of success, that will put King in a position to absorb even more of the $30 billion mobile-gaming industry.īut introducing a third active Candy Crush game also seems like a risk. 7 on the iOS revenue chart, respectively. Today, the original and Soda Saga are No. This new mobile app brings a handful of new elements to the familiar Candy Crush setting, and King - which is now a subsidiary of Call of Duty publisher Activision - is hoping this will excite fans in the way that both Candy Crush Saga and Candy Crush Soda Saga have in the past. With a third game in the franchise, King is likely hoping to get yet another one of its releases into the 10 highest-grossing apps on iOS and Android.
King, which is best known for developing mobile megahits like Candy Crush Saga, unleashed Candy Crush Jelly Saga on iOS and Android today. Publisher Activision’s latest acquisition is heading back for thirds from the Candy Crush jar. Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here.
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